Word of mouse.
eCards and "Forward to Friend" are powerful viral advertising tools.
On average, 30% of contest entrants are referred by friends via email (and we have completed contests where over 80% of entrants are referred by friends).
eCards and Forward to a Friend Engine increases site visits, contest entrants, and customer polls and surveys.
- Number of eCards sent
- Number of eCards Forwarded
- The contact information (First Name, Last Name, email address) of the recipient
- Ascending list of most active contacts who forward information on your behalf
- Number of new sign-ups resulting from the Forward module
- The 'Viral Effect' (number of times an eCards was forwarded from the initial deployment, followed by the number of 2nd tier recipients that forwarded the message, followed by the third tier, etc.)