If you are looking for a way to grow your business faster than last year you need to read this article. I will share a principle of human psychology that if properly implemented could grow your business to new heights. I understand that there are no two people who are exactly a like.
We all are unique in our own way. However, there are some things about each of us that are similar. No matter what your cultural or geographical background we all look to other to decide right and wrong. Better put, the behavior of others helps us decide upon appropriate behavior.
Do you know what the number one risk factor that decides if a teenager uses drugs? Is it if the parents talk to them about the dangers of drugs? That's a good thing, but not it. Is it participation in drug prevention programs like D.A.R.E.? That's a good thing, but not it.
The number one risk factor that determines if a teen will use drugs is if their friends use them. This is example illustrates the influence that groups of people have on the behavior of individuals. Need more Proof? Consider Oprah Winfrey and the influence she carries. Oprah has the ability to take an obscure book and turn it into a best seller.
How does she do this? She simple recommends it in her book club. The consumers think if Oprah thinks the book is good it must be good. They rush the local book stores in waves to purchase the same book that couldn't sell the day before the show. Another popular tactic that capitalizes on this principle is the use of testimonials.
If you are deciding whether to purchase a certain item or not who's opinion do you trust more? The sales person who stands to gain a commission from the sale or a customer who used the product and submitted an unsolicited testimonial. The customer testimonial holds more weight because we consider that person a peer. It's no wonder customer testimonials are like gold to a business. Lets take a moment to soak it all in. We have clearly established the fact that peoples behavior is heavily influenced by the opinions and attitudes of others. How can we get this technique working in your favor to grow your business.
Here is a list of 5 things you can do today to get started. Always reference customer testimonials. If your product has very few refund request, let your customers know. For example, "Only 2% of people request a refund after they purchase the product.
" Track your sales. Let your prospective customers know, "44% of people who viewed this presentation joined my business." Reference any Celebrity or Big Business Associations. Measure customer satisfaction.
"94% of customers report that they were satisfied with their purchase.".
Mark Hall has made a living out of utilizing advance sales tactics and internet marketing. To read more free articles and tips visit his vemmabuilder and vemma lens.
