Web traffic is of utmost importance for any business. No matter what business model you're following, no matter what your goal is, be it selling a product or monetizing your web site with Adsense, you need a steady stream of targeted traffic. With that being said, there are many ways to generate traffic; whatever product or niche you may be involved with.
The key is to find the most effective yet most affordable alternatives. Although it may be easy for big companies with deep pockets to throw cash into a pay per click campaign such as Google Adwords, for most home based businesses these costs can be daunting. Yet without targeted traffic no business can survive for long. That's one of the great advantages to running an internet business. The home based business owner has many low or no cost options when it comes to advertising and drawing interested individuals to their sites.
Following are five such ways that can help increase your rankings in the search engines and gain much needed exposure. Traffic Exchanges These are exceptional tools when used right. Although every niche may not benefit from this particular traffic method, it can be used with great success when dealing with MLM, affiliate marketing and home based business opportunities. One of the best ways to use traffic exchanges is to create your own separate landing page for the product or opportunity you're promoting.
Always try to stand out from the crowd by using something other than what all the other affiliates are using. Then by simply enticing other surfers with some free information such as a free ebook and using an autoresponder to capture their name and email address you can quickly build your own opt-in list of interested prospects. Write a Newsletter While this may seem time consuming, it really doesn't have to be.
There are hundreds of article directories floating around with articles written by experts in almost every field. Simply use them within the guidelines prescribed by the directory and author, add a few lines from yourself as an introduction and throw in an ad and you've got yourself a newsletter. Write and Submit Your Own Articles As the previous point shows, there are many hundreds of article directories out there and literally thousands of web sites, ezines and newsletter publishers looking for new and unique content every day.
By writing your own articles and including a link back to your site you're not only branding yourself as an expert but also creating valuable back links to your site. This is a huge factor when it comes to search engine rankings which bring the best free traffic. Online Communities and Forums By joining online forums you can also gain back links to your site by posting comments and using a sig file with your links in it. Beware though that most forums frown on blatant advertising.
You have to attempt to add something of worth with your posts or you may get banned. Exchange Links This may actually be the most difficult tactic. You must find sites that are in the same niche as yours but not necessarily in direct competition.
You also have to find sites that already have a good ranking in the search engines for this to be effective. Always approach any site owner with grace and dignity. Be tactful and courteous. Remember, you attract more flies with honey than vinegar.
Use all five of these tactics on a regular basis and you'll surely see a climb in traffic.
Carlos Scarpero is an MLM Expert for AllExperts.com and a Personal Development Counselor with Success University. Visit his blog at www.itsaboutresults.com and learn new and interesting ways to promote yourself online.